Ida | Women&
4.9 / 5 Rated (6674 reviews)

Ida | Women's Vintage Floral Casual Blouse

£99.00 £34.99 Save 65%
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UPDATE: Items are available while the “Add to basket” button is active. Free delivery on all orders.

Discover the Ida Women's Blouse: your new go-to for a comfortable, feminine summer look!

The vintage floral-style Ida Blouse is perfect for anyone who wants to feel elegant and at ease. With a fluid fit that gently skims the body, this blouse will become your favourite piece for warm days.

  • Flattering cut: Drapes softly and gives freedom of movement.
  • Comfort in any weather: Light and breathable, ideal for long days.
  • A polished look, effortlessly: Complete your outfit with sandals or trainers.
  • Easy to pair: Perfect with a cardigan, gilet or light jacket for the in-between seasons.

Care: Machine wash cold on a gentle cycle, without harsh bleaching agents. Dry in the shade and iron on a low heat if needed.

Delivery is free on all orders, with no minimum spend.

Once your order has been dispatched, please allow 7–12 working days for delivery. You'll receive a tracking number as soon as your parcel is on its way. Full details are in our delivery policy.

You can return items within 30 days of receiving them. Return postage is paid by the customer.

Before sending anything back, email us at info@helenahartley.com with the subject “Return request” and we will send you the correct return address. Find out more in our refund policy.

Rated 4.8/5 by 50,000+ Helena Hartley customers

★★★★★

I was looking for something special for my mum: mission accomplished! She was moved to tears. The trainers are gorgeous and arrived very well packaged.

Eleanor Whitmore
London
★★★★★

The customer service is outstanding, prompt and very professional. The blouse has exceeded all my expectations: a real gem in my wardrobe. I would recommend it without hesitation.

Amelia Grant
Oxford
★★★★★

The blouse is exactly as described; it arrived carefully packaged and was delivered in under 8 days. I’m delighted with my purchase – thank you, Helena!

Rosalind Hale
Cambridge
★★★★★

A real hit! The details of the square neckline and the ruffles are incredible, and the loose fit flatters every body shape perfectly. Ideal for a casual yet elegant everyday look.

Cordelia Fairfax
London
★★★★★

I ordered it on Saturday and received it on Wednesday. The blouse is lovely and the colours are bright. I’m really happy with my purchase!

Penelope Ravensworth
Salisbury
★★★★★

The shoes look even better in real life than they do in the photos! The colours are gorgeous and add a touch of elegance to any outfit.

Arabella Stanton
Manchester
★★★★★

Fast delivery and very well-packaged. The quality of the blouse is truly impressive: you can tell the care that’s gone into every stitch. A real success!

Georgina Ellsworth
Kensington
★★★★★

I gave this blouse to my wife as a birthday present and she loved it! She wears it with everything, even when she’s out walking the dog. The customer service was impeccable.

Isabel Thornton
Winchester

Hello, my name is Helena. For 30 years, I have devoted myself heart and soul to selecting and creating garments designed to last — not just for a single season. Today, the big high-street chains have taken over the market, and I’m preparing to close the doors of my atelier for good. My daughter has come to help me through this final phase — and thanks to her, I’ve found the strength to give you this final gift. Thank you so much for being part of this adventure. 

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Frequently Asked Questions

Email us at info@helenahartley.com or leave us a message through our Contact page. We will get back to you as soon as possible.

Once your order has been dispatched, please allow 7–12 working days for delivery. You'll receive a tracking number as soon as your parcel is on its way. Delivery is free on all orders, with no minimum spend. Full details are in our delivery policy.

Of course. When your order is dispatched, you will receive a confirmation email with your tracking number (please check your spam folder too).

Yes, you can return items within 30 days of receiving them. Return postage is paid by the customer. Before sending anything back, email us at info@helenahartley.com with the subject “Return request” and we will send you the correct return address. Find out more in our refund policy.

Credit and debit cards (Visa, Mastercard, Maestro, AMEX). All payments are protected with SSL encryption.

Royal Mail

Free delivery

Free delivery on all orders, with no minimum spend. You will receive your tracking number by email.

Secure payments

Pay securely with a choice of payment methods at checkout.

30-day returns

Not completely happy? You can return your item within 30 days of receiving it.